Change of the

Design challenge

During the project, our design challenge was a helping hand to have our goal in mind. It changed along with the way…

Version 1

Design an interactive non-visual experience to enable runners in the outdoor environment to run with motivation and to prevent injuries.

Why did we change it?
1. The first version was too broad.
2. There are different types of runners (regular, extreme, obstacle, marathon, beginners).
3. How do we make people to run with the motivation?
4. How would we prevent users from injuries through non-visual experience?

Version 2

Design an interactive non-visual experience to motivate passive runners in the outdoor environment to run with joy and reach the sense of fulfillment.

What did we change?
1. We chose a specific target group – passive runners. We use the word passive to describe all the runners who do have running gear, who have run in the past and like to run more. You could also call them the inactive runners. These people like to run but often don’t do it because of limited spare time or the lack of motivation after a long day of work / study.

2. “Run with motivation and to prevent injuries” part was substituted with “run with joy and reach the sense of fulfillment”. This change was done based on our research about reasons people run and the expert opinion.

Reasons people run:
· Losing certain amount of weight,
· increasing the distance of the run,
· reducing the amount of the time needed for the certain distance
· Stress relief: runners that want to go in nature, get some fresh air, running gives them space to de-stress. This is one of the most common runner’s motivation to run.

As you can see people run for different reasons but the common thing that all those reasons have is that they bring joy to the runners.

Version 3

Design an interactive non-visual experience in a form of mobile application to assist active runners in the outdoor environment to run with joy and reach the sense of fulfillment.

What did we change?
1. “passive” to “active” – After making a research we understood that our concept is more suitable for active runners as they run longer distances, they get bored from their usual route more often and they are more likely choosing random routes. In addition, it is much easier to reach a big amount of runners

2. “motivate” to “assist” – Long-distance runners don’t have the lack of motivation. They need assistance for a comfortable run.